SUNY Oneonta

MUSC 244 Commerce and Consumerism in Music

3 s.h.

This course will give students an understanding of the artistic and business relationships between artists, labels and other major stakeholders in the industry and enable students to trace the relationships and prepare pitch sheets and other promotional materials for each of the constituencies studied. The course will focus on: the relationships between artists, A&R, promotion, and distribution divisions of major labels and the consumer; flow charts tracing the creative processes involved in moving a song from its initial audition to its presentation as a sound recording, and how these processes affect consumer behavior; developing their own flow charts along with appropriate promotional materials both for normal and for alternative means of distribution to consumers of recorded music requiring customized or specialized service; and examining the media industries’ effect on music that has been culturally revolutionary: Jazz, Hip Hop, Rock, Punk, etc. (LA)

Prerequisite: MUSC 108 or MUSC 208.

Undergraduate Catalog

SUNY Oneonta

Correspondence Directory

The College Calendar

The College and the Community

Admission to the College

Undergraduate Expenses

Financial Aid

Student Life

Academic Programs and Degrees

Academic Policies and Standards

Academic Advisement Center

Continuing Academic Planning

Declaration of Curriculum Majors

Curriculum Minors

Undergraduate Degree Requirements

General Education 3

General College Degree Requirements Chart

Degree Credit

Grading System

Grade Change Policy

Interim Progress Reports

Academic Progress

Superior Performance



Schedule Changes

Grade Reports

Applying for a Degree

Leave of Absence

Withdrawal from the College


Course Auditing

Seniors Taking Graduate Level Courses for Graduate Credit

Student Records

Special Academic Programs

Off-Campus Internship Programs

Study Abroad Programs

SUNY Oneonta Programs

International Student Services

International Health Insurance and Medical Evacuation/Repatriation Insurance

Independent Study

Teaching Assistantships

SUNY Cross-Registration Policy - Oneonta Campus

Hartwick Exchange Program

Office of Special Programs (EOP/ACE)

College Assistance Migrant Program (CAMP)

Governmental and Public Affairs Internship Programs

Credit for Prior Learning Assessment Program

Center for Academic Development and Enrichment (CADE)

Continuing Education

Academic Departments, Programs, and Courses

Key to Course Descriptions

Course Numbering System

Courses Not Regularly Offered

Course Index

Africana and Latino Studies




Center for Academic Development and Enrichment Program

Chemistry and Biochemistry

Communication & Media

Earth and Atmospheric Sciences

School of Economics and Business


Secondary Education and Educational Technology

Educational Psychology, Counseling and Special Education


Foreign Languages & Literatures

Geography and Environmental Sustainability

Health and Fitness


Human Ecology

Interdisciplinary Studies Program

Mathematics, Computer Science and Statistics



Physics and Astronomy

Political Science

Professional Studies Program




Women’s and Gender Studies

Chancellor's Awards and Board Members

State University of New York

General Statement – State University of New York

Mission and Vision

Education Law

Policy on Student Records

Directory of Faculty and Professional Staff

College at Oneonta Campus Map