SUNY Oneonta

MUSC 244 Commerce and Consumerism in Music

3 s.h.

This course will give students an understanding of the artistic and business relationships between artists, labels and other major stakeholders in the industry and enable students to trace the relationships and prepare pitch sheets and other promotional materials for each of the constituencies studied. The course will focus on: the relationships between artists, A&R, promotion, and distribution divisions of major labels and the consumer; flow charts tracing the creative processes involved in moving a song from its initial audition to its presentation as a sound recording, and how these processes affect consumer behavior; developing their own flow charts along with appropriate promotional materials both for normal and for alternative means of distribution to consumers of recorded music requiring customized or specialized service; and examining the media industries’ effect on music that has been culturally revolutionary: Jazz, Hip Hop, Rock, Punk, etc. (LA)

Prerequisite: MUSC 108 or MUSC 208.

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