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Undergraduate Catalog > Academic Departments, Programs, and Courses > School of Economics and Business > Management, Marketing, and Information Systems Courses > Marketing Courses > MKTG 366 International Marketing
MKTG 366 International Marketing
A managerial view of the marketing process as it applies to the international field. Topics include: significance of international trade, international marketing position of the U.S., analysis of foreign markets, organization and administration of international marketing, and special topics.
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