Undergraduate Catalog > Academic Departments, Programs, and Courses > School of Economics and Business > Management, Marketing, and Information Systems Courses > Marketing Courses > MKTG 364 Consumer Behavior
MKTG 364 Consumer Behavior
Building on theories and empirical evidence from multiple disciplines including microeconomics, psychology, and sociology, this course is an in-depth analysis of consumer motivation, attitude formation, information search, decision-making and consumption behavior. Marketing applications are abundantly discussed.
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