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Undergraduate Catalog > Academic Departments, Programs, and Courses > School of Economics and Business > Management, Marketing, and Information Systems Courses > Marketing Courses > MKTG 363 Advertising Management
MKTG 363 Advertising Management
This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements.
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