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Undergraduate Catalog > Academic Departments, Programs, and Courses > School of Economics and Business > Management, Marketing, and Information Systems Courses > Marketing Courses > MKTG 362 Marketing Research
MKTG 362 Marketing Research
The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format.
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