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Undergraduate Catalog > Academic Departments, Programs, and Courses > School of Economics and Business > Management, Marketing, and Information Systems Courses > Marketing Courses > MKTG 361 Marketing Management
MKTG 361 Marketing Management
This is the capstone course for the Marketing concentration. The analysis of marketing problems and programs from the viewpoint of the high-level marketing executive. Emphasis upon the building of integrated marketing programs, including the significance of products, pricing, promotion, and marketing strategy. The contributions of marketing research and new analytical tools are also included.
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