Copyright © 2013 by SUNY Oneonta
- 108 Ravine Parkway
- Oneonta, NY 13820
FASH 323 Promotional Techniques in the Apparel Industry
Study of promotional techniques used in the apparel field with special emphasis on non-personal promotions, i.e., publicity, advertising, displaying, and special events. Characteristics of consumer behavior and the decision making process will be related to promoting apparel.
Up one level