SUNY Oneonta

COMM 387 Creating Persuasive Campaigns

3 s.h.

In the modern world of persuasion and communication, the lone platform speaker or persuader is increasingly being replaced by a multi-faceted persuasive campaign. This is true in advertising, politics, culture, even religion. These persuasive campaigns often extend the persuasive intent of an individual speaker with the expanded use of multi-media and the internet. This is a course that will take an understanding of the research, theory and methods of persuasion, and apply them to practical situations. This course will give the student a chance to actually create, implement, and evaluate a real persuasive campaign, using a wide range of media and methods. It is a chance to take motivational research, persuasion theory, image management, audience psychology, and message construction, and actually "do" a complex persuasive promotion. Offered Spring only.

Prerequisites: JrS, CWE, COMM 270 and 9 s.h. COMM.

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