The college has four official graphic identifiers: the college seal, the type logo, the dragon—fire-breathing or not—and the Fast O. No other graphic may identify SUNY Oneonta, and each has a different use.
The college seal is reserved for our most formal communication, which is defined by having as one of its primary goals the presentation or connotation of seriousness, officiousness, solemnity, reverence or scholarship. Programs for institutional events such as commencement or the annual Community of Scholars reception, and diplomas, certificates of recognition, and other official citations are examples of formal communication.
The type logo is designated for most informal communication, which is defined as neither being formal nor being related to any of SUNY Oneonta’s intercollegiate athletic programs. Recruitment literature, the institutional website, and display advertising are examples of informal communication.
For most communication related to the SUNY Oneonta Department of Athletics, the dragon and Fast O are appropriate. While the dragon may be used outside of Athletics, the Fast O may not.
The official graphic identifiers should not be used in combination with one another, nor should any be incorporated into another logo.
There is a moratorium on new unit-level logos, word marks and other identifiers while the college determines their effect on the promotion of SUNY Oneonta. Units having such graphics may continue to use them.