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The objective of
this club is to foster scientific study and research in the
field of marketing, to develop sound thinking ill marketing
theory and more exact knowledge and definition of marketing
principles, to improve the methods and techniques of marketing
research, to develop better public understand and appreciation
of marketing problems, to study and discuss legislation and
judicial decisions regarding marketing, to improve marketing
personnel, to record progress in marketing through the
publications of outstanding papers, to encourage and uphold
sound, honest practices, and to keep marketing work on a high
ethical plan, and to promote friendly relations between
students, faculty, and business people. |
