The primary responsibility of the Office of Communications web team is the college's website. The suny.oneonta.edu website was migrated to an enterprise cloud hosting platform in April 2016, and was rebuilt on the newest Drupal version in June 2017, with the assistance of our web development vendor. Our site was recognized as one of six 2017 Acquia Engage Award Finalists in the Higher Education category, which recognize websites for an advanced level of visual design, functionality, integration and overall experience. Read a case study about our project.
The web team will continue working with user offices and departments to migrate their content to the Drupal platform during the 2017-18 year. Each office/department has designated at least one staff member to make daily edits to its site, and our team is available to assist with more complicated edits.
Other responsibilities include maintaining content within myOneonta and assisting with institutional social media efforts. We also help other departments and offices to optimize web-related business goals by setting up short links, and tracking and analyzing web traffic and clickthrough paths.
Tools We Use
Drupal is an open-source web content management system that allows editing directly in the browser with an easy-to-use WYSIWYG (What You See Is What You Get) interface. Our theme is fully responsive (adapts to all devices), provides an accessible framework, and promotes adherence to the style guide.
Our primary tool for collecting data on visits to the oneonta.edu website is Google Analytics. Our reports separate off-campus and on-campus traffic, which is helpful when analyzing trends from external and internal audiences for data-informed decision making.
Google Tag Manager
Google Tag Manager is a container placed on all college websites, that allows us to add scripts, tags, and unique event tracking to pages without involving a developer to editi the code.
Siteimprove assists the web team with monitoring multiple aspects of the college's website (i.e. broken links, misspellings, adherence to the college style guide, accessibility compliance, SEO, analytics, locating old content, interruptions of service, etc.).
Google's Custom Search Engine is the workhorse behind the search box found on the header of most college webpages. This powerful engine enables customizations such as key word matches, which allow us to choose up to three websites to appear above regular search results when a particular term is searched. Official college pages that do not appear near the top of the results page when an associated key word or phrase is searched can be added upon request.
Sites hosted on the campus webserver (not migrated to Drupal):
Sites that have been migrated to Drupal:
College Style Guide
WAVE (Web Accessibility Evaluation Tool) Browser Extensions