Educational
Background
- Ph.D. in Retail & Consumer Sciences, University of Tennessee, 2011
- M.S. in Apparel Business, Virginia Tech, 2007
- B.S. in Fashion Marketing, Keimyung University, South Korea, 2005
Specialties
- Fashion promotion and marketing communications
- Multichannel retailing
- Consumer shopping behavior
Honors and Awards
- Graduate Research Colloquium Award, University of Tennessee, 2010
- Helen Sharp Hakala Scholarship for scholarly excellence, University of Tennessee, 2010
- Sadie K. Stanton Human Ecology Scholarship for scholarly excellence, University of Tennessee, 2009
- Kappa Omicron Nu Omicron Beta Zeta Scholar Award, Virginia Tech, 2007
- Fashion & International Specialist Education Program Scholarship, Keimyung University, 2004
Research Interests
- Consumer experience in the multichannel environment
- Apparel shopping motivations and behavior
- Brand relationship and loyalty
Professional Affiliations
- International Textile and Apparel Association
- American Collegiate Retailing Association
Hobbies and Other Interests
- Spending time with my family
- Playing piano
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