• Ph. D. - Iowa State University
• M.S. - Textiles and Clothing, Iowa State University
• Thesis Title: Consumer Behavior in Rural South Korean Communities
• Dissertation Title: Market Orientation and Innovation in U.S. small business firms

Courses Typically Taught

Specialties

• Fashion Merchandising
• Fashion Marketing
• Consumer Behavior
• Entrepreneurship
• Small Business Management

Research Interests

• Fashion Merchandising
• Fashion Marketing
• Consumer Behavior
• Entrepreneurship
• Small Business Management

Hobbies and Other Interests

• Tennis (http://www.usta.com)
• Watching Movies (http://www.rottentomatoes.com)

Special Skills

• Computer Literacy - Microsoft Word, Power Point, Excel, JMP, Mini Tab, HTML, SPSS, SAS, Sourcering Simulator
• Reading knowledge of Japanese

Professional Membership

• 1999 - Present: Member, ITAA (International Textile and Apparel Association)

Publications
        Choi, Y. J., & Miller, N.J. (1999).  Consumer behavior in rural South Korean communities. Proceedings of the Annual Meetings of the International Textile and Apparel Association, Inc. (p.47). Monument, CO: International Textile and Apparel Association.
        Gaskill, L., & Choi, Y. J. (1999). Student perceptions. Proceedings of the Annual Meeting of the International Textile and Apparel Association, Inc. (p.116). Monument, CO: International Textile and Apparel Association.

Extra Links
Fashion Magazines
    Vogue - http://www.style.com/vogue/index.html
    W - http://www.style.com/w/index.html
Trade Periodicals
    Textile World - http://www.textileworld.com
    Bobbin - http://www.bobbin.com/bobbin/index.jsp