Recent Intellectual Contributions:
Discipline-Based Scholarship: Peer Reviewed Journals
Xu, H., Yan, R.-N. (2011). Feeling Connected via Television Viewing: The Scale and its Correlates. Communication Studies/Routledge, 62(2).
Xu, H., Brucks, M. (2011). Are Neurotics Really More Creative? Neuroticism’s Interaction with Mortality Salience in Determining Creative Interest. Basic and Applied Social Psychology/Lawrence Erlbaum Associates, 33(1), 88-99.
Yan, R.-N., Xu, H. (2010). Understanding Green Purchase Behavior: College Students and Socialization Agents.. Journal of Family & Consumer Sciences, 102(2), 27-32.
Discipline-Based Scholarship: Other Intellectual Contributions
Xu, H. (2005). Can Self-Affirmation Reduce Prejudice Expression toward Stereotyped Brands (pp. 279-285). American Marketing Association.
Xu, H., Brucks, M. (Author Only), Association for Consumer Research Annual Conference, "Leave Your Mark: Afterlife Belief Strength’s Effect on Durability Focus in Creative Consumption," Association for Consumer Research, Pittsburgh, PA. (October 2009).
Xu, H. (Presenter & Author), Brucks, M. (Presenter & Author), Society for Consumer Psychology Annual Conference, "Are Neurotics Really More Creative? Neuroticism’s Interaction with Mortality Salience on Creative Interest," Society for Consumer Psychology, San Diego, CA. (February 13, 2009).
Xu, H. (Presenter & Author), Brucks, M. (Presenter & Author), Society for Consumer Psychology Annual Conference, "Coping with Existential Threat: Afterlife Belief Strength’s Effect on Durability Focus in Creative Consumption," Society for Consumer Psychology, San Diego, CA. (February 13, 2009).
Xu, H. (Presenter & Author), Society for Consumer Psychology Annual Conference, "Mortality Salience’s Effect on Creative Consumption," Society for Consumer Psychology, New Orleans. (February 21, 2008).
Xu, H. (Presenter & Author), Northeast Business & Economics Association, "Development and Validation of the Feeling Connected to Positive Reference Group Scale," Central Connecticut State University, New Britain, CT. (November 7, 2007).
Xu, H. (Presenter & Author), American Marketing Association, Winter Educators' Conference, "Can Self-Affirmation Reduce Prejudice Expression toward Stereotyped Brands," American Marketing Association, San Antonio, Texas. (February 2005). |
