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Jie Feng, Ph.D.
Assistant Professor
of Marketing
| Office: |
224 Netzer Administration Building |
| Phone: |
607.436.3709 |
| Email: |
fengj@oneonta.edu |
Education: Ph.D., Marketing, University of Wisconsin-Milwaukee (2010); M.A., Communication Management, University of Alabama--Birmingham (2006); B.A., Advertising and Journalism, Zhejiang University (2002)
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Recent Intellectual Contributions:
Discipline-Based Scholarship: Peer Reviewed Journals
Feng, J., Papatla, P. Advertising: Stimulant or Suppressant of Online Word of Mouth?. To appear in Journal of Interactive Marketing.
Feng, J., Wang, K.-Y., Peracchio, L. (2008). How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality?. Advances in Consumer Research, 35, 616-623.
Discipline-Based Scholarship: Other Intellectual Contributions
Feng, J. (Co-Chair), Marketing Science, "The Antecedents of Online Word-Of-Mouth for Automobiles," INFORMS, Vancouver, British Columbia, Canada. (June 2008).
Feng, J. (Co-Chair), Association for Consumer Research, "How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality?," Association for Consumer Research, Memphis, Tennessee, USA. (October 2007).
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