Jie Feng, Ph.D.

Assistant Professor of Marketing

Education: Ph.D., Marketing, University of Wisconsin-Milwaukee (2010); M.A., Communication Management, University of Alabama--Birmingham (2006); B.A., Advertising and Journalism, Zhejiang University (2002)

Recent Intellectual Contributions:

Discipline-Based Scholarship: Peer Reviewed Journals

Feng, J., Papatla, P. Advertising: Stimulant or Suppressant of Online Word of Mouth?. To appear in Journal of Interactive Marketing.

Feng, J., Wang, K.-Y., Peracchio, L. (2008). How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality?. Advances in Consumer Research, 35, 616-623.

Discipline-Based Scholarship: Other Intellectual Contributions

Feng, J. (Co-Chair), Marketing Science, "The Antecedents of Online Word-Of-Mouth for Automobiles," INFORMS, Vancouver, British Columbia, Canada. (June 2008).

Feng, J. (Co-Chair), Association for Consumer Research, "How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality?," Association for Consumer Research, Memphis, Tennessee, USA. (October 2007).