Communication Arts
Location: IRC - B12
Phone: 607-436-3411
Fax: 607-436-2420

Curriculum Guide for Minors
Advertising

The area of advertising traditionally grew out of the disciplines of persuasion, argumentation, and communication. Students in Communication Studies may specialize in a more focused understanding of the ways in which persuasion and argumentation are employed in modern advertising campaigns.

This minor is available only to those who major in Communication Studies. Advertising and Public Relations are minors that are designed so that only one of these minors may be selected by a Communication Studies Major.
This Minor will involve 18 hours of credit work and six hours of overlap are allowed between the major and the minor.


I. Required Courses: 12 s.h.
  Persuasion in Everyday Life
Creating Persuasive Campaigns
Writing for Radio, TV and Film
Argumentation
COMM 270
COMM 387
MCOM 252
COMM 225
II. Selected two courses below: 6 s.h.
  Intro. to Mass Media Law and Regulation
Introduction to Creative Writing
The Psychology of Advertising
Critical Thinking
MCOM 105
COMP 150
PSYC 267
PHIL 103
[Choose one video production course: either MCOM 260 or MCOM261 not both]
    Multi-Camera Video Production
    Videography and Digital Editing
Audio Production
Media Ethics
Intro to Computer Art
MCOM 260
MCOM 261
MCOM 253
PHIL 231
CART 101
*** Students taking this minor will be encouraged to complete at least six credit hours of internship, in an advertising or related organization, as elective credit for their Communication Studies Major.
 
Total:
18 s.h.

Major Program areas

Communication Studies

introduces students to the theories and practices of oral communication and persuasion. Students in this major usually seek careers in business related fields, as well as corporate communication, advertising, sales, public relations, and events management.

 

Mass Communication

is designed to meet the needs of students who seek careers in the fields of broadcasting, journalism, film, audio production and video production.